LISA O'BRIEN | Senior Copywriter/ACD
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Windstar Cruises

This brand's line of small ships sail to rare spots larger cruise ships can't go. I helped boost sales with conceptual weekly emails segmented by audience that moved travelers to get on board. 
​LOOKERS NOT BOOKERS EMAILS
Potential customers would browse the website but leave before booking, lost somewhere between Japan and Australia. These fun emails encouraged them to come back. 
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CUADRO 44 RESTAURANT OPENING, EMAIL/BANNERS
Announcing Michelin-star chef Anthony Sasso's new onboard restaurant. 
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©2024 Lisa O'Brien
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