Starbucks
Here’s what happens when you spend your days writing in a coffee shop, about that coffee shop. With over a decade's worth of work, this is a small sampling.
Here’s what happens when you spend your days writing in a coffee shop, about that coffee shop. With over a decade's worth of work, this is a small sampling.
FALL PROMOTION
Season over season, I've been responsible for conceptual narratives and wide-ranging assets attached to each promotion. Here's one example from the always beloved PSL season.
Season over season, I've been responsible for conceptual narratives and wide-ranging assets attached to each promotion. Here's one example from the always beloved PSL season.
STARBUCKS RESERVE CARDS
Each artful card tells the story of rare coffees from small farms and pioneering cooperatives—and celebrates those whom the coffee has touched the most.
Each artful card tells the story of rare coffees from small farms and pioneering cooperatives—and celebrates those whom the coffee has touched the most.
REFRESHERS "AFTERNOON ENERGY" CAMPAIGN
Not only are Starbucks Refreshers® beverages the ultimate cooldown, they offer a gentle boost of energy to combat the afternoon lull. This summer campaign helped Refreshers become one of Starbucks most successful platforms.
Not only are Starbucks Refreshers® beverages the ultimate cooldown, they offer a gentle boost of energy to combat the afternoon lull. This summer campaign helped Refreshers become one of Starbucks most successful platforms.
UNICORN FRAPPUCCINO
To say this drink was popular is an understatement. It sold out in mass the day it launched and generated 180K social posts in one week—including reposts of these fun lines.
To say this drink was popular is an understatement. It sold out in mass the day it launched and generated 180K social posts in one week—including reposts of these fun lines.