LISA O'BRIEN | Senior Copywriter/ACD
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All the details
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​Contact: [email protected]

EXPERIENCE
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Freelance Senior Copywriter/ACD
Numerous clients, Seattle, WA / 2011–Present

Clients include: Starbucks, Amazon, Microsoft, Holland America Cruise Line, Chateau Ste Michelle Wines, Seattle Children's Hospital, T-Mobile, Windstar Cruises, Coastal Hotels, Teavana Tea, HP, Getty Images, Concur Technologies, Umpqua Bank, Julep Beauty, Pima Medical and many more.
  • Partner with ad agencies, design firms, in-house creatives and small businesses
  • Nimble shifting between clients—from start-ups to global brands—with wide-ranging budgets and business needs
  • Copy/creative direction for digital, social, print, video, audio, B2B, collateral, packaging and strategy assets

Copy Manager, Creative Operations (continuous freelance)
Starbucks, Seattle, WA / 2012–2024
  • Developed global brand campaigns, including identity for new platforms and core products
  • Sole writer on in-store menu copy and lobby signage
  • Wrote social posts, banner ads, audio spots, app stream content and Starbucks.com pages
  • Named products including Egg Bites, multiple Frappuccinos and Reserve coffees
  • Wrote coffee packaging, merchandise and Starbucks Reserve coffee card copy
  • Provided creative direction to internal teams and external agencies
 
Senior Copywriter
DDB, Seattle, WA / 2007–2011

Clients: McDonald’s, Microsoft, Holland America Cruise Lines, Amtrak, Colombia Crest Wines, Savers, Ixtapa & Zihuantanejo Tourism, Bud Light
  • Created high-concept brand campaigns that exceeded promotional goals  
  • Wrote and led copy for print, digital, radio, OOH, TV, direct and guerilla assets
  • Collaborated on intensive new business pitches
 
Copywriter
DNA, Seattle, WA / 2005–2007
  • Concepted emotive wellness campaigns for clients like Avon, Delta Dental, Community Health Plan, Stevens Hospital and the American Diabetes Association
  • Developed fresh identity for financial clients including BECU and Concur Technologies
  • Wrote intro copy for all articles in monthly Executive Travel magazine
 
Copywriter Intern + Freelance
Publicis West, Seattle, WA / 2004
Concept and copy creation for T-Mobile TV spots, and Safeco and Ben Bridge Jeweler print ads.

EDUCATION
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University of Washington
BA, Advertising Communications
 
School of Visual Concepts
Concept and copywriting courses


©2024 Lisa O'Brien
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