Packaging copy
Simple packaging copy can take months, even years to reach final buy-off, every word carefully curated and consumer tested. Here are a few labors of love.
Simple packaging copy can take months, even years to reach final buy-off, every word carefully curated and consumer tested. Here are a few labors of love.
TAZO TEA
I put on my swankiest tea party hat and named these three teas. Then I wrote the copy in Tazo’s whimsical style known for personifying the ingredients.
I put on my swankiest tea party hat and named these three teas. Then I wrote the copy in Tazo’s whimsical style known for personifying the ingredients.
|
|
STARBUCKS SUMMER CUPS
The assignment: Inspire us with summer vibes. I was given free rein to spin fun phrases from my imagination.
The assignment: Inspire us with summer vibes. I was given free rein to spin fun phrases from my imagination.
|
|
STARBUCKS COLLEGIATE COLLECTION
Universities across the country were treated to collectibles that spoke to them with an insider’s voice. Here’s one example for the University of WA.
Universities across the country were treated to collectibles that spoke to them with an insider’s voice. Here’s one example for the University of WA.
|
|
|
|
STARBUCKS ANNIVERSARY BLEND
Starbucks 50th anniversary was a huge moment for the company and I was asked to tell the story. The full campaign included packaging, memorabilia, in-store signs, social and digital posts.
Starbucks 50th anniversary was a huge moment for the company and I was asked to tell the story. The full campaign included packaging, memorabilia, in-store signs, social and digital posts.
|
|
STARBUCKS COLD BREW CONCENTRATE
Simple does it on instructions for this staple on grocery store shelves.
Simple does it on instructions for this staple on grocery store shelves.
|
|
|