BECU
As a not-for-profit credit union, BECU wanted to assure potential members their needs come first.
As a not-for-profit credit union, BECU wanted to assure potential members their needs come first.
IN THE NEIGHBORHOOD
The copy played off local member photos to announce a new store opening nearby.
The copy played off local member photos to announce a new store opening nearby.
7.5% INTEREST RATE
With most savings accounts earning next to nothing, BECU offered an unheard of 7.5% rate. We used real members to encourage bank-goers to make the switch to a credit union.
With most savings accounts earning next to nothing, BECU offered an unheard of 7.5% rate. We used real members to encourage bank-goers to make the switch to a credit union.
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This guerrilla mock-up didn't ultimately happen but is still one of my favorites. I've used this concept to teach kids in real life.
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