BECU
As a not-for-profit credit union, BECU wanted to assure potential members their needs come first.
As a not-for-profit credit union, BECU wanted to assure potential members their needs come first.
IN THE NEIGHBORHOOD
The copy played off real local member photos to announce a new store opening nearby.
The copy played off real local member photos to announce a new store opening nearby.
7.5% INTEREST RATE
With most savings accounts earning next to nothing, BECU offered an unheard of 7.5% rate. We used real members to encourage bank-goers to make the switch to a credit union.
Our high-interest rate Early Saver campaign for kids continued the momentum, achieving $4.5 million in new account growth during the first six months.
With most savings accounts earning next to nothing, BECU offered an unheard of 7.5% rate. We used real members to encourage bank-goers to make the switch to a credit union.
Our high-interest rate Early Saver campaign for kids continued the momentum, achieving $4.5 million in new account growth during the first six months.
|
|
This guerrilla mock-up didn't ultimately happen but is still one of my favorites. I've used this concept to teach kids in real life.
|